Most people have heard the term “you get what you pay for.” And most have learned this lesson the hard way.
In fact, probably many of you reading this can relate as you probably made the decision to go with an off-brand because of cost.
For example, I remember growing up when the Sony Walkman first came out. I wanted the Sony Walkman, not the knock of versions created by Sanyo, or Onkyo or even Panasonic.
Why? Because it was the Sony, who invented the first Walkman, designed to provide a true music stereo experience in mobile form.
Let’s face it, no matter what the other portable radio/tape player manufacturers claimed, Sony was a much better quality product.
But when I saw the price tag of the Walkman, did I listen to the voice in my head saying buy the Sony? Nope, I bought the Sanyo and then after it broke a few months later, I bought the Sony Walkman which I still have to this day.
I did not repeat this mistake when the Apple iPod was introduced and I am so glad I learned my lesson. Nowadays, I always try to buy the best brand.
So goes it with your personal brand. I call it the “Me” Brand.
You want people to buy your brand and in a sense buy into you as being top of the line. But before they can do that, you have to actually have a brand.
So what should your brand incorporate? Well for starters, if you are floundering around in your career and not sure what you want to do, where you want to go, and where you plan to be in the next 5 – 10 years, then a personal brand may not be as high a priority as just determining who you are professionally.
But let’s make the assumption that you have those three things in mind and now you are ready to create the "me" brand.
Firstly, you will want to incorporate your elevator speech. Remember this tells someone in a minute or less what you do, who you do it for, and the benefits you provide with these skills.
Secondly, in order to create a successful “Me” Brand, you need to incorporate three things; how you conduct yourself in business, the passion you bring to your art, and what sets you apart from other people that do the “same thing” as you.
This portion is not just the words, but it’s your actions. These are things that you want others to say about you when they describe you and why they buy from you. It is this word of mouth that will actually help promote your brand.
I cannot tell you how to answer those three things as that is your responsibility, but make sure you work every day, in every conversation and in every action you do on a daily basis to make it true.
In my situation as a Technical Recruiter for an International Oil and Gas recruiting firm, I want my “me” Brand to relay this: “An extremely impassioned, ethical and creative person who is highly skilled and willing to go above and beyond to help companies both large and small, locate and hire the talent they desperately need.”
I want to be the “go to” brand! I want to be the Apple or the Sony of Technical Recruiting! I want you to buy me and my brand.
Now I have to get to work to make that happen!
Senior Technical RecruiterThe Global Edge Consultants
The Global Edge Consultants is a full-service firm specializing in the recruitment of technical and project personnel for industries such as Government, Oil and Gas, Petrochemical, Chemical, Engineering, Power, Nuclear and Manufacturing. Check out our careers page!
Chris King – How to craft an Effective Elevator Speech http://www.creativekeys.net/PowerfulPresentations/article1024.html
Jim Sniechowski, PhD
AICPA (American Institute of CPA’s)