When social media exploded on the scene, we adapted to the ease of instantly connecting with people all over the world.
Most would agree that Facebook paved the way for social networking. Facebook is a great way to share vacation pics with loved ones or just a good laugh from a post describing TMI about a long family car trip.
Twitter offers a slightly different twist - it allows you to tweet your favorite celebrity, retweet trends or simply #hashtaganythingandeverything. The ever-evolving social networking sites are rampant and compete fiercely for the most attention.
And now, taking center stage, let’s give a big round of applause to… LinkedIn.
This unique social site is unparalleled. It’s not the place to reveal personal information, post soccer photos, or share do-it-yourself ideas. Keeping your profile strictly professional is key. It’s exclusive for “professionals only”…consider it as a virtual rolodex. What happens if you lose an important business card from yesterday’s meeting? No worries, LinkedIn quickly locates and connects you with professionals of your choice, local or internationally. It has been noted as the world’s largest audience of affluent leaders and influential professionals.
LinkedIn is now the #1 social networking site for professionals with 259 million active monthly users and has an impressive growth rate nearly twice that of Facebook. THAT is a statistic worth tweeting about! LinkedIn is social media brilliance, designed with a professional platform. One of the favorite features is “who viewed your profile”. In fact, this is the most clicked on area of LinkedIn (well, of course). Who wouldn’t want to know when someone stops to peek at their profile? Whether someone is peeking or stalking, most of us would at least want to know WHO is doing the stalking.
When you click on “who viewed your profile”, you’re given a list of individuals complete with their name, photo and a link that guides you to their profile. Keep in mind, viewing their profile will transition you from stalkee to stalker. I asked several active users if they were uncomfortable when “stalked” on LinkedIn. Most members were only unsettled when viewed by an “anonymous” LinkedIn member.
Taking a few minutes to fine tune your profile is well worth the time and brings major returns on your investment. Top industry recruiters view LinkedIn as a highly valuable resource. When tasked with the challenge to locate a qualified candidate with a rare skill set, recruiters can prove to be more determined than a private detective after heavy Red Bull consumption. Skilled recruiters can selectively locate hard-to-find candidates that may otherwise be overlooked.
This isn’t just a cool way to learn about your own personal stalkers. LinkedIn allows your colleagues to give you a public recommendation, skill endorsement, it offers a plethora of jobs, career advice, professional groups and of course, outstanding industry talent.
The advantages of being “linked in” are enormous. So, fire up the laptop, connect responsibly and stalk away.
The Global Edge Consultants
The Global Edge Consultants is a full service firm specializing in the recruitment of technical and project personnel for industries such as Government, Oil and Gas, Petrochemical, Chemical, Engineering, Power, Nuclear and Manufacturing. Check out our careers page!